Seatback MR
interactive walkthroughPublic-service Mixed Reality
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The rider's forty seconds

What a commuter actually sees.

Follow a passenger on her morning route. One scan turns the seatback in front of her into a moving, interactive experience — with no app to install.

Public-service Mixed Reality

A message that moves people

The seatback carries a government public-service campaign — cleanliness, scheme awareness, tourism — as an immersive film the rider actually chooses to watch.

Why it lands

Attention, not annoyance

A seated rider with time to spare chooses to engage. No pop-ups, no downloads — just a tap. Every scan, second watched and tap becomes measurable value for the Corporation.

The corporation's control room

What the Corporation sees and controls.

A live console for the seatback network — reach and engagement by route, and full control over what runs on your buses.

https://console.transport.gov.in Live · synced 4s ago
Illustrative demo data

Good morning

Your seatback network, live.

Buses live
0
412 this quarter
Scans today
0
18% vs. yesterday
Avg. watch time
0
above 30s target
Experience views (MTD)
0
2.4 avg views per scan

Where scans are happening top depots

Live scan feed city-wide

Engagement by route

Click any route to see how riders respond on it.

Reach & engagement

Daily scans across the network, last 30 days.

Daily scans last 30 days

Views per experience
0
avg per scan
Shares (30d)
0
21% share rate
Website redirects
0
31% of scans
Campaigns live
0
7 new this month

You decide what runs

Every campaign needs the Corporation's approval before it reaches a single seatback.

A click-by-click walkthrough

See it work — from both sides of the scan.

Step through exactly how QR seatback Mixed Reality works: what a commuter experiences, and what the Corporation sees and controls. Pick a view to begin.

I'm a commuter

Ride along: scan a seatback and watch it come alive, tap by tap.

I'm a Corporation official

Step into the console: reach, engagement and content control.

Walkthrough style:
STEP 1

Explore mode. Tap “Scan the seatback” to begin.