Seatback MR
State Transport Corporation QR Seatback · Mixed Reality
A concept for State Transport Corporations

A quiet seatback,
turned into a living screen.

Thousands of public buses carry millions of patient, seated passengers every day. One scan of the seatback QR opens an immersive Mixed Reality film — no app, no download — and turns dead panel space into measurable public engagement.

580M+
Mixed Reality experiences delivered
130+
enterprises & agencies engaged
3×
average lift in engagement
Display 10 × 10 cm
Quiet zone 4 cm all sides
Scan. Watch. Interact.
POINT CAMERA · NO APP NEEDED
02 How it works

Three seconds from a glance to an immersive film.

The whole experience lives on the open web. Nothing to install, nothing to learn — the passenger simply points their camera and the seatback comes alive.

01

Scan

The passenger points their phone camera at the 10×10 cm QR on the seatback in front of them. Android or iOS, both work natively.

02

Immerse

A web page opens in under a second and streams a 2D, 3D, 4K or Mixed Reality film — adaptive to the rider's bandwidth, light on data.

03

Act & measure

Riders tap to take a pledge, report an issue or learn about a scheme. Every scan, second watched and tap flows into the Corporation's live dashboard.

DISPLAY PANEL
10 × 10 cm per seatback
MATERIAL
UV‑laminated vinyl anti‑scratch, IS/BIS
ACCESS
No‑app web PWA, instant open
LICENCE
3 years extendable
03 Scan to reality

See what the passenger sees.

This is the moment that sells itself. Tap scan and watch a flat seatback QR become a Mixed Reality public‑service film, right on the glass.

Camera — seatback 42C
QR detected — tap to open the experience
PUBLIC SERVICE · LIVE
Swachh Bharat
A clean‑city message from the Transport Corporation & the Swachh Bharat Mission

A simulation of the live product. The real experience plays full‑motion video and interactive 3D.

04 Live analytics

Every scan is accountable.

This is the console the Corporation sees — scans, dwell, engagement and reach across the network, updated live, down to the individual route.

Engagement console
LIVE Illustrative demo data
Buses live
0
412 added this quarter
Scans today
0
18% vs. yesterday
Avg. watch time
0
above 30s target
Experience views — this month
0
2.4 avg views per scan

Daily scans last 30 days

Top routes by engagement tap‑through

Live scan feed Network-wide

Public‑service campaigns this month

0
7 new government sponsors
05 The model

Zero cost to the Corporation. Full control over every message.

A private partner funds the printing, installation, platform and operations under a Public‑Private Partnership. The Corporation provides the advertising rights and approves every campaign — no capital outlay, no risk.

Secure by design

Encrypted platform, moderated content, and audited cybersecurity compliant with 2025‑26 norms.

Data stays in India

Content and analytics run on India‑hosted infrastructure, aligned to state IT policy.

No capital outlay

Printing, hardware, installation and upkeep are all funded and operated by the private partner.

Proven, not promised

The model already runs with a leading State Transport Corporation — a signed, multi-year agreement across thousands of buses.

8,000
buses contracted across State Transport Corporations
5,000
buses in a single 30‑day public-service campaign
10 yrs
signed, notarised agreement tenure

Let's make every public bus the
country's most‑watched screen.

We'd be honoured to run a live pilot on a single depot and show the numbers on real routes within weeks.